Wednesday, August 24, 2011

Startup Business


After intense brainstorming I found a new idea for a business that I'm very passionate about. I did have some subtle inspirations for this, so that I could believe that this idea would be possible and be brought to the world of architecture:

The idea arose from a business of software engineering and video game desiging: virtual reality.

In our technological age our experience of the world can be seen to rapidly accelerating to new artificial levels. The Internet has largely provided catalyst for this, in the form of avatars and online mmorpgs as well as social networking sites. But so has technology: the micro-chip and the processor is getting smaller and faster. We went from small round CRT's to Large Flat OLED's to 3DTV, the 3D still requires glasses and isn't exactly realistic but is definitely rapidly heading towards an end result that will be indisinguishable from real life.

Well what if one could, even today, immerse themselves in an artificial reality but trick the senses to feel, smell, see and believe what they're seeing is real. This is my essential idea, a business for a team that creates and operates a virtual reality 'box' that simulates an architect's design for a building and renders it in real life to a 3D simulation as well life-like sound replication (depending on materials). This is much like the virtual box seen in the film 'Sunshine' by Danny Boyle:


Except we're not yet up to the technology of advanced 3D projection, BUT, we have got to a point where we have invented glasses that 'augment reality.' Meaning the background and environment stays the same, but the glasses project an object or objects in 3D as you would see it in real life (http://www.vuzix.com/ar/products_wrap920ar.html#wrap920ar). Even the new nintendo 3DS has it. With the conjunction of these glasses and the virtual reality room with 3D sounds and touch capability, an architect can experience their unconstructed design as if it were real, and their clients can explore it and review the design before construction, avoiding added costs and changes during the construction phase of the project.

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